Internet marketing, also known as online marketing, is the leveraging of web-based channels to spread a message about a company's brand, products, or services to its potential customers. There are several ways that online marketing can be used to drive traffic, leads and sales to your website and your business.
Internet Marketing Strategies
Internet marketing includes things such as PPC (pay per click) ad campaigns. There is the building of your reach with social media sites and utilizing paid ad marketing strategies. Another strategy is maximizing online business directories and online review aggregator sites. There is also creating email lists to advertise and build ongoing customer relationships. These things are just some of the common methods used in Internet marketing. If your goal is to attract new customers, you’ll likely want to focus first on the two most common internet marketing methods, paid social media and PPC ad campaigns.
Social Media Marketing
80% of internet users are on social media. There are many different social media websites all with their own unique methods of advertising. The more popular platforms include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Facebook is the most dominant social media platform, with over 2.23 billion users. Ad budgets can cost as little as $1.00 per day.
Pay-Per-Click Ad Campaigns
Google's Adwords advertising is a competitive pay-per-click style internet marketing strategy where you bid, somewhat auction style, on keywords and phrases and pay when someone clicks the link to your website. Think of the Google AdWords platform as an online marketplace, where businesses pay to have their ads ranked at the top of the search results page, or get displayed prominently on other websites.
How We Can Help
Our integrated online marketing services blend channels like Social Media, PPC and SEO to drive qualified traffic, leads and conversions at the lowest possible cost.
If you would like to discuss all the options and come up with a good strategy for your business, just click the button to go to our contact page.
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